To change careers as an older professional or simply get a job, you need to learn how to do some personal branding. Before you start, there are 5 crucial questions you MUST ask yourself. To see what they are, watch this video:
Was this video useful? If so, subscribe to our newsletter to read more!
Are you using our Newsletter? Then click HERE to watch the video
http://www.youtube.com/watch?v=D_ojpMEyS30
15 Responses to "Personal Branding: 5 Questions to Ask Yourself"
November 2, 2009 at 6:33 AM #
Very interesting way to view things.... Some of us 'natural jerks' tend to want to hide the way we are seen. Yet we want to get the personal message across that we really are here to help save the world. [Which I am, however, the USA is first and foremost]. Thanks for the smooth video!
JL Mealer
Mealer Companies LLC
http://mealercompanies.com
America's Next Major Automaker
& 100% Self-Regenerative-Fueled
High Capacity Electricity Producing Device MFG
November 2, 2009 at 1:32 PM #
Very well put Kristina. I enjoyed listening to you.
November 2, 2009 at 3:58 PM #
Hi Kristi, I wanted to compliment you on your presentation on personal branding. I believe you are right on target. With the 5 questions, you articulated the constructs in a real world type of way for easy understanding and from an insightful way. These 5 points are often discussed in a round about way, but are not really demonstrated with pinpoint accuracy while providing quantifiable experiences for the hiring manager to consider. I believe if a job seeker were to focus the conversation on these key points, they would be viewed in a positive way and they would differentiate themselves from the crowd. These type of value ads are exactly what employers are looking for, but are often left unsaid by the applicant and often not in the discussion due to other discussion topics. If one were to highlight these points, with tangible examples, they would in my mind set themselves apart from the crowd. Thanks for bringing this to our attention and good luck to you in your endeavors. Sincerely, Michael McGuinness-Orlando, Florida
November 2, 2009 at 6:25 PM #
Nice video, Kristina - have you tried the new app out Job Winning Interview Brand? www.jobwinningbrand.com It helps you come up with a succinct 5-point statement that is about YOU. And helps answer the questions that are sure to come up - Why should we hire you, what makes you unique, tell me about yourself.
November 2, 2009 at 6:51 PM #
Well said... enjoyed your presentation and feel I'm richer for the experience.
Regards,
Ron Willbanks
November 3, 2009 at 6:24 AM #
A well done and succinct summary Kristi of this much touted concept of personal branding. The questions help put job seekers like me in the employer's shoes. Your questions dovetail nicely into many of those behavioral questions that attempt to flush out an individual's emotional intelligence and how they handle conflict. I appreciate your sharing this information.
Mike Tamburini
www.linkedin.com/in/michaeltamburini
November 3, 2009 at 7:30 AM #
Kristina...very well done! This was extremely helpful! Thank You!
November 26, 2009 at 12:01 AM #
Thank you very much for this!
November 27, 2009 at 2:45 PM #
Bravo Kristina! Great summary of personal branding.
I am a personal brand coach (and self-proclaimed brand evangelist). I am the author of Branding Yourself After Age 50, a book that was recently presented at the National AARP convention. I wish there were another phrase to use instead of personal branding, so that there would be less resistance to the idea of self-promotion. I started my career 28 years ago as an electrical engineer and really understand the reluctance to embrace this concept.
There are a couple of areas that should be emphasized: Personal Branding is about being authentic. Identifying (1) your vision—what do you really want to do? (2) What makes you different and special?—If you pursue an area of interest (vision) what is it about yourself that separates you from all of the other people competing for the same opportunity? (3) What is your value proposition or unique selling proposition? Personal branding will help you to clarify and communicate what makes you different and special in order to guide your business and career decisions. So when you go to the interview, you are clear about what you want. You are not just pursuing meaningless work – but something that you have genuine interest in and talent/skills to perform. You are able to engage the interviewer because not only are you interested in the work, you have value that you can add to the position (unique attributes) and (major point) you understand how the value that you add will make their business better.
Always remember, the question that the interviewer really wants you to answer is “what’s in it for me (my company)? How can you help my company improve the bottom line—especially in this economic climate?
December 20, 2009 at 9:37 PM #
I enjoyed the concepts in this video on personal branding, and I want to comment on what the engineers said. My first thought was "Amen, brother!" regarding how technical people are sales-averse. I've worked with many, and this applies also to people in accounting, finance, etc. However, we live in a world where the "touchy-feely" HR types also interview the techincal candidate, and likewise coach the technical people about how to interview. I think these are things to think about regardless of your field. You just have to know how to present it.
January 26, 2010 at 2:41 PM #
Kristi,
Nice job, informative video.
January 26, 2010 at 2:41 PM #
Nice job Kristi! Very informative video!
April 12, 2010 at 1:19 PM #
Love it! This was fantastic and I took notes the whole way through. Thanks!
April 12, 2010 at 8:46 PM #
Excellent presentation, Kristina! Very worthwhile advice and information, and very useful to me as I go about rewriting and improving my resume. Thanks for the tips, and thanks for sharing with the community.
April 16, 2010 at 10:39 AM #
Thank you Kristi. You've just helped me crystallise (or is that "Kristi-lise" - ho ho)how to write a killer cover letter because whatever I write comes out as too complex, and too diffuse. Your five headings very neatly sort out both the hard and soft factors, and give a succinct framework for presenting one's myriad qualities. Can't wait to try your approach out in my next application.
Cheers
Glenys
Post a Comment